December 11th - 15th, 2024
Buckhead VILLAGE DISTRICT | ATLANTA, GEORGIA
What Is The Irresistible Offer Bootcamp?
Irresistible Offer Bootcamp is a 5-day immersive mastermind for aspiring and transformative retreat entrepreneurs that jumpstarts your sales strategy and execution.
You'll leave with:
- An irresistible offer that resonates with your ideal clients.
- A landing page for both your freebie/lead magnet and offer page.
- A real-time built lead magnet and Facebook pixel setup, so your ads convert.
- A $2,500 course teaching you exactly how to monitor and adjust your ad campaigns.
- A full email sequence that nurtures your leads and converts them while you sleep.
With the Irresistible Offer Bootcamp, your retreat won’t be “almost sold out” anymore. It will be fully booked and ready to thrive.
5 days to invest in your business
Location
Buckhead Area
Atlanta, Georgia
Immerse yourself in the vibrant energy of Atlanta and take in the luxury, culture, and charm of Buckhead Area near Atlanta, Georgia.
Just a short flight away for most, this vibrant destination offers the perfect blend of luxury and local flair, inviting you to immerse yourself in creating your automatic sales machine, all in the heart of Georgia’s capital.
December 11 - 15, 2024
Exact venue details will be shared very soon!
5 days to invest in your business
The Dream Team
Meet the experts and business leaders who'll be walking you through these 4 transformational days:
Jake Sasseville
CEO & Founder of Imiloa, Chief Architect of the IOB
Jake’s irresistible offers bring in seven-figure revenue every month. His leadership and creativity have positioned Imiloa as a global leader in the retreat space.
Hannah Thomas
Founder and Creative Director of The Iris Agency
Hannah builds and nurtures engaged communities for transformational leaders through digital marketing strategies. Hannah’s expertise allows retreat hosts to attract their ideal clients with ease so that they always have an audience who is ready and excited to buy what they’re selling.
Mia Alysse
Sales Funnel Strategist & Designer (aka "Funnel Genius")
Mia specializes in high-converting funnels, helping entrepreneurs grow their impact and income. Her streamlined strategies make sales funnels work for you while you focus on creating transformation.
Ashley Nellett
Facebook Ads & Copy Expert and CEO of Nellett Studio
Facebook Ads & Copy Expert: Ashley’s ads generate leads and revenue with ease. She’s a master of creating campaigns that convert, helping you scale your impact with the right message and budget.
Janelle Holden
High-Ticket Offer Expert
Janelle has mastered crafting high-ticket offers that generate millions in revenue during launches for coaches. Her proven methods ensure that your offers resonate and sell out quickly.
Nichole Lee
Integration Coach & Specialist
Nichole Lee in your host for the five day summit. She is a trauma-informed, multidisciplinary healer and intuitive guide with over 20 years of experience in change management. After successfully leading transformation initiatives for Fortune 500 companies, Nichole transitioned into coaching and retreat facilitation, hosting six retreats in her first year alone of hosting retreats. At the Irresistible Offer Bootcamp, Nichole will guide participants through transformative experiences, coordinating breakout sessions and providing deep, personalized support to help you integrate the lessons learned into your personal and professional lives.
IRRESISTIBLE OFFER BOOTCAMP
Your Investment Options
25 17 SPOTS REMAINING
$7,997
Payment plan available.
December 11th - 15th | Atlanta, Georgia
This is for you.
- You are a dreamer AND a doer: You’ve got big visions and are ready to take bold action to make them a reality, without letting fear or uncertainty hold you back. You're ready to take a leap and trust that you can build a thriving retreat business.
- You’re committed to making real progress: You’ve been dreaming about creating sold-out retreats or oversubscribed offers, and now you’re ready to follow a proven step-by-step plan to make 6-figure retreats your new norm. This isn’t about “hoping it works”—it’s about creating consistent success.
- You want to fill your retreats, not just once, but every time: You're not just thinking about your next retreat, you’re building a system to ensure every retreat is sold out and your business is sustainable for years to come.
- You’re going to do the homework we assign to you before the kick-off: You’ll receive a welcome package once you enroll. It will be a treasure map that will prepare you for IOB. You’ll have to come prepared and ready to work.
- You’re willing to join EVERY one of the 6 weeks post-Bootcamp: You know the transformation doesn’t stop after 4 days. You’re committed to showing up, implementing the work, and making sure you stay on track for long-term success.
- You’re ready to get out of your comfort zone: You recognize that staying comfortable means staying where you are. You're ready to learn new strategies, tackle your fears, and grow beyond what you thought was possible.
- You’re prepared to make on-going investments in Facebook ads. The purpose of our ad strategy is two-fold: Leads and nurturing. You’ve got to have consistent leads at the top of your funnel in order to ensure your success. Your continued investment should be just $30/day. For that investment, you should expect 150-180 leads per month, and should expect 2-5 sales per month of your high-ticket ($5,000) offer. Even on the low end, you’ll pay for your invest in IOB in 60 days after Bootcamp.
- You want to transform your relationship with money and success: You understand that your relationship with money may be holding you back, but you’re ready to shift from fear to empowerment, knowing that the tools we’ll provide will help you generate consistent income.
- You believe in community and accountability: You know that surrounding yourself with like-minded, action-oriented people will push you to do better, grow faster, and celebrate your wins along the way.
- You’re ready to create an irresistible offer: You’re tired of trying to market retreats that don’t resonate with your audience. You’re ready to craft an offer that speaks directly to your clients’ needs and feels aligned with your true purpose.
This is NOT for you if:
- You’re not willing to take action: If you’re not ready to move past dreaming and start implementing a proven system, this isn’t for you.
- You’re looking for a quick fix: If you want someone else to do the work for you or are unwilling to invest time and effort in building your retreat business, this won’t be a good fit.
- You don’t want to invest in growing your leads: If you’re not prepared to allocate $30/day for Facebook ads to build a consistent funnel of leads, this program isn’t for you.
- You’re comfortable where you are: If you’re content with your current results and not ready to push your limits or grow, you may not be ready for this level of transformation.
- You’re not ready to commit to the follow-up: If you can’t join the 6-week follow-up sessions post-Bootcamp, you won’t see the full impact of the program.
What's Included
Every Irresistible Offer Bootcamp ticket includes:
- 5 Full Days of Expert Training with the Imiloa Dream Team:
- Mia Farrington: Funnels genius, helping you build and automate high-converting sales funnels.
- Ashley Nellett: Facebook ads expert, who will set up your pixel and guide you through creating ad campaigns that sell.
- Janelle Holden: A high-ticket offer strategist who teaches you to close deals with ease and confidence.
- Jake Sasseville: CEO & founder of Imiloa, coaching you on crafting irresistible offers that bring in 7-figures monthly.
- Hannah Thomas: Marketing expert, helping you connect with the right clients and sell out your retreat.
- Nichole Lee: Integration Coach & Specialist - Nichole, as a 6x retreat host, 20 year veteran of corporate change management, and an integration specialist and change management coach, will be your ally and host along your journey during IOB.
- Mia Farrington: Funnels genius, helping you build and automate high-converting sales funnels.
- Ashley Nellett: Facebook ads expert, who will set up your pixel and guide you through creating ad campaigns that sell.
- Janelle Holden: A high-ticket offer strategist who teaches you to close deals with ease and confidence.
- Jake Sasseville: CEO & founder of Imiloa, coaching you on crafting irresistible offers that bring in 7-figures monthly.
- Hannah Thomas: Marketing expert, helping you connect with the right clients and sell out your retreat.
- Facebook Ads Setup Guidance: Personalized FB ad strategy, complete with pixel setup, so you can start generating leads from day one.
- Email Marketing System Support: Learn how to set up and automate an email sequence that builds trust and converts your leads into paying clients—on autopilot.
- Custom Landing Page Support: Work with the team to build both your lead magnet page and your offer page—ensuring they're optimized for maximum conversions.
- Professional Graphics & Copywriting Support: Get stunning ad creatives and expert copywriting guidance that aligns with your voice and attracts your right-fit clients.
Bonuses Worth Over $10,000!
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BONUS: $2,500 Facebook Ads Course
You’ll get lifetime access to our $2,500 course, so you’ll always know how to set up and optimize your ads. This isn't just a one-time strategy—this is a tool you’ll use forever.
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BONUS: 6 Weeks of Post-Bootcamp Q&A Sessions ($7,500 Value)
We won’t leave you hanging after the bootcamp. For six weeks, you’ll join exclusive weekly Q&A sessions designed to celebrate your wins, address any lingering fears, and provide ongoing support to make sure you’re smashing your goals. Consider this your post-bootcamp mastermind—a space for cheers, tears, and breakthroughs.
Post-Bootcamp Q&A Dates:
- Dec 17, 2025: Reflect on the Bootcamp experience and set your 30-day action plan.
- Jan 7, 2025: Confidence check-in. Celebrate your first wins and address any roadblocks.
- Jan 14, 2025: Overcoming resistance—get help with fears and challenges you’ve encountered.
- Jan 21, 2025: Cheer on your progress! Share major wins and breakthroughs with the group.
- Jan 28, 2025: Build unstoppable momentum—what’s next in scaling your retreat business?
- Feb 4, 2025: The Glow Up! Celebrate how far you’ve come and look ahead to your future success.
⏰ Time: All sessions will run from 3 PM to 4:30 PM ET.
5 days to invest in your business
FAQ's
Why is it called IOB?
IOB stands for "Irresistible Offer Bootcamp," which focuses on creating offers that are compelling and sell out retreats.
Where is IOB 2024 happing?
IOB 2024 is happening in Atlanta, Georgia. We do not have an exact location just yet, but will share that with you within the next couple of weeks so you can plan your accommodations.
Are accommodations included in my ticket?
Accommodations are not included in the ticket price. Snacks and refreshments will be provided during the day. You will be responsible for your own flight, hotel, and meals.
What time does IOB begin and end?
Wednesday - Saturday, sessions will begin around 10 am and end around 5 pm with plenty of space in between to allow you to work through your offers and funnels. Sunday will be used as an overflow day where you can get additional support from the team as needed. We will begin around 9am and end around 11am so you can plan your flights accordingly.
What should I bring with me to IOB?
Come prepared with a clear vision for your retreat and any existing marketing materials you want to refine. You'll also want to bring a laptop for building funnels, setting up ads, and other digital work, as well as a notebook and writing utensils. Review the pre-bootcamp materials to get a head start, including the Facebook Ads course provided in advance. Having your retreat concept and target audience in mind will ensure you maximize IOB's hands-on sessions.
How much is an IOB ticket?
The ticket price is $7,997 or 3 payments of $2,997. We ask that you place a $1000 deposit to secure your spot, with first payment due within 7 days.
What will I leave with after attending IOB?
You'll leave with an irresistible offer, a complete marketing and sales system, a Facebook ad campaign, a full email sequence, and lifetime access to a $2,500 Facebook Ads course.
Which airport should I fly into?
Hartsfield-Jackson Atlanta International Airport (ATL) is the recommended airport.
I'm an introvert, is this for me?
Yes! IOB is designed as an intimate setting with structured guidance in a collaborative and supportive environment.
Can I bring my business partner or team member?
Yes, you can bring an additional business owner or team member for 50% off the regular ticket price and they can participate with you in pre and post bootcamp calls with our team.
I've never hosted a retreat before. Should I come?
Yes! IOB is designed to help you develop an irresistible offer your audience can’t wait to sign up for. Never hosted a retreat before? There is no better place for you than IOB.
I'm a seasoned retreat host. Will I get anything out of IOB?
Yes, even seasoned retreat hosts will gain strategies to scale their business and consistently sell out retreats. Chances are you need a scaleable system for visibility and sales.
Is there additional support after the in-person mastermind?
Yes, as a bonus, we’re offering six weeks of post-bootcamp Q&A sessions so you feel fully supported as you begin to work your funnel.
Is the cost of my IOB ticket a tax-deductible business expense?
Yes, the ticket is a tax-deductible business expense, and there is no better time than Q4 to get in those last minute business expenses!
IOB is a big investment for me. Is it really going to be worth it?
IOB provides a comprehensive system and support to ensure you can consistently fill your retreats and generate revenue. Once you build the system and begin to work it, the return on your investment can be endless.
I have another question.
Great! We’d love to chat with you. Book a call with Janelle Holden here.
SCHEDULE
Check out all that we're doing at Irresistible Offer Bootcamp December 11th - 15th
DAY 1
Unleash Your Irresistibility
Arrive at 9 AM for a power-packed day that focuses on becoming truly irresistible. Led by Jake Sasseville, you’ll dive into live teachings and coaching sessions to craft offers that no one can refuse. Through afternoon breakout masterminds and 1:1 coaching, you’ll refine your vision with support from the entire Imiloa team.
Imagine how it would feel to leave this day with a clear, compelling offer that’s ready to take your retreat to the next level.
DAY 2
Funnel Freedom Formula
Kick off the day with morning coffee and deep funnel strategy sessions with Mia Alysse and Hannah Thomas. We’ll build funnels for your lead magnet and offer page so you can stop hustling and start letting your systems work for you.
What if you had a funnel that consistently nurtured leads and filled your retreats month after month? By the end of Day 2, you’ll have that funnel in place.
DAY 3
Ads That Work While You Sleep
Get ready to launch your first ad campaigns. Under the guidance of Ashley Nellett, you’ll learn how to set up your Facebook pixel, craft high-converting ads, and create eye-catching graphics. With just $30 a day, your retreat ticket sales can skyrocket.
How would it feel to wake up to ticket sales rolling in while you sleep?
DAY 4
Master Enrollment & Conversation Mastery
It’s all about the art of enrollment and having conversations that truly matter. Led by Janelle Holden, Imiloa’s VP of Enrollment, you’ll learn how to confidently close sales and handle objections like a pro. With Janelle's 60% close rate, you’ll leave knowing exactly how to turn interest into action.
Imagine walking away with the skills to easily enroll clients into your vision and sell out your retreats with ease.
DAY 5
Build Your Legacy
The bootcamp ends at 11am, but your transformation doesn’t. Take the morning to get last minute support from the team and leave with the systems, strategies, and mindset shifts needed for niche success or global domination.
OVER $25,000 IN BONUSES!
Not only $100,000 in value for $8,997 -- BUT $25,000 in BONUSES!
BONUS 1
Weekly Q&A for 6 Weeks Post Bootcamp Glow
(Value: $10,000)
We stay with you beyond the bootcamp. For six weeks, you’ll have Weekly Q&A sessions to help celebrate your wins, push through challenges, and keep building momentum. These weekly sessions are designed to help you maintain your success as you implement what you’ve learned.
- Week 1 – Reflect & Reconnect: Share your biggest insights from Bootcamp. What’s your immediate action plan? Start celebrating even small wins.
- Week 2 – Confidence in Action: What’s been working? Where have you grown? Group support will help you tackle any uncertainties and build on your progress.
- Week 3 – Overcoming Resistance: Discuss any lingering fears or blocks. Use the mastermind support to push through technical or mindset challenges.
- Week 4 – Cheering on Your Success: Celebrate breakthroughs, both emotional and business-related. Set clear goals for the next week with group feedback.
- Week 5 – Building Unstoppable Momentum: Reflect on long-term goals and what’s next. Set a target for the coming week, and receive group guidance to fine-tune your plans.
- Week 6 – The Glow Up: What transformations have taken place? Celebrate the full journey and recalibrate any remaining goals as you leave feeling unstoppable.
BONUS 2
Facebook Ads Accelerator — Masterclass for Retreat Hosts
(Value: $2,500)
As our bonus to you - you’ll get LIFETIME ACCESS to Ashley Nellett’s Facebook Ads Accelerator. The Accelerator isn’t just a course—it’s a blueprint for transforming your retreat business into a consistent, lead-generating machine.
Best part? You’ll get the course five days PRE BOOTCAMP so you can begin immersing yourself in the content and come with questions and fired up. That way, you can work 1:1 with Ashley LIVE and be totally present with her and the team and have this course as a lifetime access to reference at anytime.
This $2,500 value training gives you the step-by-step knowledge to launch high-converting ad campaigns, automate lead generation, and sell out your retreats without the stress of constant promotion. Here’s a glimpse into the powerful strategies you’ll learn:
Getting Started with Facebook Business Manager
Ashley walks you through setting up your Business Manager and Ads Manager correctly—giving you the professional foundation to ensure your ads run smoothly and follow Facebook’s policies. You’ll learn everything from adding your Facebook page to verifying your domain and assigning access to your team. These steps are crucial for laying the groundwork for effective ads.
Resources Provided: Introduction Guide, Facebook Policy Cheat Sheet, and Business Partner Setup Guide.
Mastering the Meta Pixel for Full Conversion Tracking
Understand how to create and install Meta Pixels across platforms like Kajabi, ClickFunnels, WordPress, and more. Tracking your website visitors is critical to retargeting potential clients. With Ashley’s training, you’ll have a fully functioning Pixel tracking tool so you can know exactly what’s working in your ad campaigns.
Bonus: Pixel Code Breakdown for every platform.
Audience Creation that Drives Results
Learn how to create custom audiences based on web traffic, social media engagement, video views, email lists, and even lookalike audiences. This ensures you’re targeting the right people—those most likely to book your retreat. Ashley will also provide an Interest Audience Cheat Sheet so you’ll never have to guess about which groups to target.
Key Resources: Facebook Audience Guide and Interest Audience Cheat Sheet.
Creating Winning Ad Creatives & Copy
Get Ashley’s top secrets for designing high-performing ad creatives—including images, videos, and copy that stop the scroll and grab attention. She’ll share access to a Swipe File of winning ad copy and sales video recommendations, plus Canva templates for creating visually compelling ads.
Extras: Ad Copy Swipe File, Power Graphic Canva Templates, and Creative Checklist.
Budgeting & Campaign Planning
Don’t just throw money at ads—know exactly how much to spend and what to expect in return. You’ll receive detailed campaign planners (both for evergreen and launch campaigns) and a projections calculator so you can confidently plan your ad spend and track your ROI. You’ll walk away with complete confidence in managing your ad budget.
Key Resources: Evergreen & Launch Campaign Planners, Projections Calculator.
Advanced Campaign Strategies
From engagement campaigns that build brand awareness to lead generation campaigns that bring in qualified leads, Ashley teaches you how to set up, monitor, and optimize your ad strategy. She’ll also break down the technical elements, like Dynamic Creative Ads and weekly reporting, so you always know how your ads are performing.
Exclusive Resources: Facebook Metrics Cheat Sheet, Campaign Building Checklist, and Optimization Guide.
Retargeting Sales & Conversion Campaigns
Once your leads engage, learn how to retarget them with sales and application campaigns, ensuring they take action. Whether it’s building an “apply now” or “message me” campaign, you’ll discover how to push interested prospects through the final stages of the sales funnel.
Advanced Sales Tools: Retargeting Campaign Examples and Message Campaign Builder.
This is a comprehensive, step-by-step guide designed specifically for retreat leaders who want to scale their business using Facebook ads. You’ll not only learn how to set up ads but also how to analyze and optimize them to generate consistent revenue.
Don’t miss the chance to have lifetime access to a course that could easily revolutionize how you attract, nurture, and convert clients!
This $2,500 bonus is included at no additional cost with your spot in the Irresistible Offer Bootcamp!
BONUS 3
2 Exclusive Pre-Bootcamp Meetings
(Value: $15,000)
Imagine stepping into the Irresistible Offer Bootcamp already prepared, clear, and ready to hit the ground running. That’s exactly what these 2 (90-minute) Pre-Bootcamp Meetings will do for you.
Why It’s Important:
With $15,000 worth of expert time packed into these two calls, you’re already receiving high-level value before the official Bootcamp even starts. These meetings ensure that when you arrive, you’ll be ready to dive in, fully prepared to start building your irresistible offer from Day 1.
- Tech Setup Made Simple: We'll walk you through any tech needs well before you arrive, so you're not scrambling on Day 1. You’ll have your systems in place, and your mind can stay focused on the bigger picture.
- Lead Magnet Ready to Go: We’ll help you get crystal clear on your lead magnet during these sessions. With feedback from our expert coaches, you’ll have your lead magnet fully prepared before you even set foot in the Bootcamp, allowing you to start converting leads as soon as you arrive.
- Small Group Breakouts with the Experts: These sessions aren’t just info dumps—they’re interactive. You'll break into small Zoom groups where you’ll get face-to-face time with the coaches. This means personalized feedback from the very people who will guide your transformation during the Bootcamp.
- Kickstart the Coaching: The coaching doesn't wait until Day 1. During these pre-Bootcamp calls, you'll start receiving high-level guidance and actionable strategies to prepare you for success.
- Meet the IOB Community Early: Building a strong network starts before you arrive. You’ll get to meet your fellow Bootcamp attendees in these early sessions, forming bonds and sharing insights even before the event begins.
5 days to invest in your business
Have more questions & want to book a call?
Now, picture this…
Imagine having a crystal-clear, actionable plan that allows you to scale your retreat business with confidence. Imagine systems that consistently bring in leads, nurture clients, and sell out your retreat while you focus on creating transformation.
This isn’t just another mastermind—it’s a step-by-step intensive program designed to give you the solution you’ve needed the whole time: a funnel that’s causing your sell out success every time. Let us show you how to transform your vision into a profitable, sustainable, and impactful reality.
Here are the Results You Might Be Able to Imagine…
Day 1: Post-Bootcamp Momentum
- Your Ads Are Live: You’ve launched your first Facebook ads with a daily budget of $30. Leads are already starting to trickle in, and you can track performance using the Facebook Pixel and analytics tools.
- Lead Magnet is Active: Your irresistible lead magnet is up and running, capturing qualified leads and beginning to nurture them through your email sequence.
- Confidence & Clarity: You’ve left Bootcamp with a clear, actionable plan to sell out your retreats. You know exactly how to implement your strategy and you’re already seeing the first steps of that unfold.
Day 30: Consistent Lead Flow
- Leads Are Growing: By now, you’re attracting 150–180 qualified leads per month through your ad strategy. Your funnel is nurturing these leads, getting them warm and ready to convert. Calls are getting booked and you’re extending invitations to qualified right-fit clients
- Early Sales Rolling In: If you’re offering a high-ticket retreat at $5,000, you should expect 2–4 sales from your lead flow this month alone (1-3% of leads convert based on industry standard). Even at the lower end, you’re already covering a significant portion of your Bootcamp investment.
- Refining & Optimizing: You’re learning from the data coming in and making small adjustments to your ads, emails, and funnel to increase performance and ensure ongoing success. You’re coming to weekly sessions to cheer others on and get coaching where needed.
Day 60: Paying for Bootcamp
- Investment Covered: You’ve made enough sales by now to completely cover the cost of your Bootcamp investment. Your funnel is running smoothly, and your ads are consistently bringing in high-quality leads.
- Scaling Your System: With a system in place that works, you can begin thinking about scaling—whether by increasing your ad spend to capture more leads or by launching additional retreats.
- Solidifying Your Process: You’re now confident in managing your ads, nurturing your email list, and converting leads to clients. Your system is becoming second nature.
Day 90: Fully Booked & Scaling
- Retreat Sold Out: By this point, your retreat is either sold out or very close to it, and you’re starting to plan for your next one. You’re no longer worried about filling spots—your system does it for you.
- Building a Waitlist: You may already be creating a waitlist for your next retreat, knowing that the demand is higher than ever.
- Long-Term Success: You’ve mastered the process of generating leads, nurturing clients, and selling out your retreats. Now, you’re set up to replicate this success for every retreat moving forward.